How to find business insights from simple data

My business statistics class has started at Yokohama National University.

The first exercise of the class today was making a summary of the customer inquiry data at a shopping mall.

Exercise

The students (international students from 12 countries) were required to make a brief report of the data with the following consideration:

 

(1) Which category is the most critical, Gender, Age or type of shop?

(2) At which level do you need aggregate the original data to find the insights effectively?

(3) What is the conclusion rather than calculation results?

You do NOT have to rely on any advanced statistical techniques rather you can use simple tools such as TOTAL, AVERAGE, PERCENTAGE etc.

 

This is the first step for the students who want to manage business data effectively. They were really excited about the exercise.

 

Enjoy and study hard!

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